Elspeth Eclectica
Client Work
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ToolFetch Mock Ad #4 (2025)
This is the fourth in a series of four ad mockups done for an assignment with Texas State Technical College, during their Fall 2025 semester. Each fake ad was designed for use in a particular bench set up, to practice effectual use of space when advertising on a 3-dimensional form.
This particular ad was intended to utilize the 'space-as-time' approach to set up a hook of curiosity, then follow through with a thorough answer. The more eye catching ad, the hook, is placed on the outside, where approaching consumers will notice. The informative ad, the follow-through, is placed above the bench, so those who use the bus shelter will be inclined to read while they sit, having just viewed its sister prior.
